MAM
Do Your Thng launches #DonateAPost to create awareness on COVID-19
MUMBAI: As India ramps up its fight against COVID-19, Do Your Thng, a creator-first community and social media influencers/creators, launched a two-phase campaign called #DonateAPost. Under the first phase, DYT has asked thee creator community to share 5 Golden Rules laid by the World Health Organisation (WHO) to help combat COVID-19. In the second one, creators are asked to post their pictures using a DYT filter which is about following the simplest and most basic of things to stay safe- wash hands thoroughly and regularly.
Link: http://www.dyt.onl/campaign_brand/21
#DonateAPost is one of the ways to create awareness on washing hands regularly as a preventive measure against the virus. ‘20 seconds is all’ is what the filter says. DYT along with creators urged all Instagram followers to ‘Scrub Hands for 20 seconds’. This campaign is garnering a lot of interest amongst the followers and has reached out to more than 10,000 followers already.
Do Your Thng founder Ankit Agarwal said, “This is one of our initiatives to spread awareness on washing hands regularly and protecting the community. Partnering with the influencers who have a reach across the spectrum and are emulated by the millennials, made the campaign worthwhile. This is our novel way of giving back to society.”
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
