Brands
Django brings Bergner India on board MasterChef India
MUMBAI: Django has turned up the heat in brand partnerships by bringing together Bergner India and MasterChef India for the show’s upcoming season. The integrated marketing agency has facilitated Bergner India’s entry as the official special partner of MasterChef India, which premieres on 5 January 2026.
The collaboration pairs Bergner’s premium cookware and modern kitchen innovation with a television property that has made cooking competitive, creative and hugely popular. For Bergner, it is a chance to step into millions of Indian kitchens through a platform that celebrates skill, aspiration and everyday culinary ambition.
Django co-founder Vivek Shah, said the match was as natural as a well balanced recipe. ‘MasterChef India is culturally relevant and instinctively aligned with Bergner’s brand ethos. Our focus was to build a partnership that goes beyond screen time and creates long term brand value. We are delighted to help strengthen Bergner’s connection with India’s growing community of home cooks.’
A spokesperson for Bergner India echoed the sentiment, noting that the show mirrors the brand’s philosophy. ‘MasterChef India stands for innovation, precision and passion in the kitchen, values that are central to Bergner. This association allows us to engage with consumers in an authentic and meaningful way. Django played a key strategic role in making this collaboration happen.’
As part of the partnership, Bergner India will feature across on-air brand integrations and digital extensions throughout the season, ensuring the brand stays front and centre as India’s favourite cooking competition unfolds.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
