Brands
Diviniti crafts National Film and Phalke Awards
MUMBAI: Talk about a golden touch! Diviniti, famed for its fine craftsmanship and timeless elegance, has once again etched its mark in Indian cinema by creating the National Film Awards trophies and the Dadasaheb Phalke Award, the country’s highest cinematic honour.
For legends like Shah Rukh Khan, Mohanlal and Rani Mukerji, holding a Diviniti-crafted trophy was more than recognition, it was artistry meeting achievement. “It is an extraordinary privilege for Diviniti to craft honours that celebrate the finest talent in Indian cinema,” said Diviniti director Amushree Jha. “Every creation must embody not just beauty but also legacy, and seeing icons hold our work fills us with immense pride.”
Diviniti’s association with the nation’s most prestigious awards is no one-off. The brand has long worked with government ministries and the office of the president of India, creating exclusive mementoes presented at national occasions of great significance.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
