MAM
Disney, Mumbai Indians in licensing pact
MUMBAI: Mukesh Ambani-owned IPL franchise Mumbai Indians has inked a licensing deal with The Walt Disney Company India to launch co-branded merchandise products targeted at under-14 kids segment.
The co-branded merchandise will be sold in around 5,000 Reliance retail outlets and will be also be promoted through the digital medium.
The two partners see a brand fit. Mumbai Indians have India’s favourite cricket icon Sachin Tendulkar at its helm who has huge following among kids particularly under-14. Mickey Mouse, Disney’s famous cartoon property, is also a popular character among kids..
With this association, the merchandise revenue of Mumbai Indians is expected to climb in comparison to last year’s revenue of Rs 50-60 million, according to Mumbai Indians co-owner Nita Ambani.
Ambani further said that her vision for Mumbai Indians was to make it a strong and satisfactory brand that is financially independent without the support of RIL. She also said that the franchise will break even in the long run.
Walt Disney India MD Ronnie Screwvala is delighted with this alliance. “Disney being the most acclaimed brand internationally has only bonded with brands that are commercially feasible in its nature,” he said.
He also feels that this coalition of Mumbai Indians and Walt Disney will expedite the aggrandizing of brand equity for both .
The former entrepreneur cum CEO of UTV also mentioned that the under 14 segment has high potential and will keep burgeoning in the next few years. He pegs the licensing market for kids in 4-14 age group at Rs 14 billion.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
