MAM
Disney launches new merchandise
MUMBAI: The Walt Disney Company‘s Disney Consumer Products has launched new merchandise for its various properties including, Disney.Pixar Cars 2, Mickey and friends and Winnie the Pooh.
The range of accessories themed back-to-school include water bottles, stationery, lunch boxes and back packs.
The products feature Disney franchises such as Disney.Pixar Cars 2‘s stationery, crayons, felt pens and water colours in the price range of Rs.59 to Rs. 249. Lunch boxes, sippers and water bottles are starting from Rs. 139 to Rs. 599. The back packs priced between Rs. 345 to Rs. 945 will have the character Lighting McQueen.
The Mickey Mouse accessories will have crayons, sharpeners, compass boxes and pencils starting from Rs. 25 to Rs. 249, water bottles and lunch boxes from Rs.69 to Rs. 499. The backpacks for young adults range from Rs.750 to Rs. 890 and the backpacks for nursery and pre-primary children are between Rs. 395 to Rs. 550.
Winnie the Pooh stationery start at Rs. 25 to Rs. 329 while the water bottles and lunch boxes available in various sizes range between Rs. 129 to Rs. 569. The backpacks with the Pooh image are priced at Rs.275 to Rs. 565.
The Disney Princess stationery will be priced between Rs. 24 to Rs. 329. Lunch boxes and water bottles are available in different sizes staring from Rs. 129 to Rs. 169 and the backpacks will range between Rs. 475 to Rs. 795.
The Phineas and Ferb stationery will be available for Rs.25 to Rs. 329, lunch boxes and sippers between Rs. 129 to Rs. 569, while the backpacks will range from Rs. 445 to Rs. 895.
The products will be available across retail outlets like Lifestyle, Landmark, Big Bazaar, Staples and Reliance Time Out.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
