MAM
Disney, CNN and MTV among top social brands in 2009: study
MUMBAI: The Walt Disney Co, CNN and MTV are among the companies that created the maximum social media buzz last year, reveals the latest study by Vitrue.
Vitrue‘s composite index comes from an analysis of online conversations on a number of social networks, blogs, micro-blogs and photo and video sharing sites. The company said that it established the ranking to bring credibility to the space and illustrates to marketers how much interest engulfs their brands.
Disney, which in 2008 ranked fourth, jumped to second place in Vitrue‘s ranking, while CNN dropped from second to third. MTV moved up to fourth from eighth a year ago.
For the second year running, iPhone set the social media pace. Rounding out the top 10, the NBA is fifth followed by iTunes, Wii, Appel, Xbox and Nike.
Said Vitrue CEO Reggie Bradford in a statement, “Congratulations to the 100 brands who made the list and the many other who did not, but are also pushing the envelope and opening up their brands to become even more social.
“2009 was the year social media become part of the marketing mix and 2010 will prove to be an even more exciting year as marketers of all types innovate and allow more consumer interaction with their brands and assets.”
Other media and telecommunications companies that earned a spot on Vitrue‘s 2009 list are Sony, ESPN, CBS, ABC, Turner, Verizon, Fox News, NBC, Sprint, AT&T, VH1, Hulu and Comcast.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
