Ad Campaigns
DishTV TVC: SRK lets cat out of bag about ‘automatic HD’ at no extra cost
NEW DELHI: Dish TV, which recently decided to launch its “HD for all” initiative breaking barriers that made HD niche and effectively making it a mass product, has now released a television commercial ‘Har Dish HD’ featuring Shah Rukh Khan that takes away all inhibitions involved in switching from SD to HD, bridging the gap between both subscribers.
The TVC communicates Dish TV’s innovative proposition of offering HD channels along with all its popular packs starting as low as Rs.169+ taxes.
The TVC has been set in a typical Indian household where all decisions keep family at the centre and the woman of the house is involved. The TVC opens with the man of the house boasting about taking a new Dish TV connection with HD for the family. The USP of five times better picture quality than a standard resolution quickly grabs everyone’s attention except for the mother who is concerned that her son has bought something expensive. While the protagonist claims that no expense is enough for the family, the exciting reality of it actually being at no extra cost is laid bare by an ad coming on TV where Shah Rukh Khan reveals Dish TV’s new HD for all initiative wherein all Dish TV customers will automatically get HD.
Dish TV Group CEO Anil Dua said, “Our new initiative of “HD for All” now goes further with an insightful and entertaining ad campaign “Har Dish HD”. The campaign takes the conversation of having HD to the living room of the Indian family. Our latest TVC showcases not only how DishTV brings the entire family together but also how it raises the quality of their entertainment experience.”
DishTV SVP – marketing Sukhpreet Singh says, “The new TVC encourages people to experience HD without having to pay anything more. The launch of HD for all initiative will lead to several first-time trials of HD and subsequently lead to upgradations.”
The campaign targets young decision-makers of the house who aspire for HD but are restricted by their perception. DishTV TVC informs them that HD is now available “automatically.”
The film, conceptualised by the ad agency Enormous Brands, celebrates the relationship between various members of a family and brings alive the concept of watching TV together. The campaign will be spread across all media.
“Television has always been the centrepiece of all household conversations and gatherings. When people sit together, many interesting family dynamics create a new story every day. We wanted to capture such interesting scenarios to tell a story about the product,” said Enormous Brands co-founder Ashish Khazanchi.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
