MAM
Discovery Kids unveils interactive contest on Mystery Hunters India
MUMBAI: Discovery Kids has announced the launch of an interactive contest based on its first India production – Mystery Hunters India.
The contest aims to ignite the imagination of millions of kids in India as it gives them a chance to explore the intriguing mysteries of the country featured in the new series – Mystery Hunters India.
The contest starts with immediate effect and will be valid till 31 December.
Kids can participate in Mystery Hunters India contest by tuning in to Discovery Kids and sending their answers via sms or by logging on to the official website.
Kids have to answer a simple question which will have multiple choice options. The shortlisted entries will get a chance to win exclusive prizes from Discovery Kids.
Demystifying intriguing myths, Mystery Hunters India will unearth the answers to the hidden and unexplained mysteries from Maharashtra, Uttar Pradesh, Madhya Pradesh, Tamil Nadu, Kerala, Rajasthan and Delhi amongst other states.
Pairing a bright young boy and a girl – Himanshu and Apoorva, Mystery Hunters India will travel the length and breadth of the country to explore and delve into the tales which have bewildered people for ages.
The inquisitive duo will uncover the truth behind the strange paintings in Madhya Pradesh, to get to the root of the existence of Pygmy elephants in Kerala considered extinct for over 200 years and many more such captivating mysteries.
AD Agencies
Havas Media Network India names Archana Aggarwal chief growth officer
The appointment comes as the network accelerates its integrated, data-led push across one of its top ten global markets.
MUMBAI: Havas Media Network India is moving fast, and it wants someone who can move faster.
The network has appointed Archana Aggarwal as chief growth officer, tasking her with driving the new business agenda and deepening client partnerships across Havas Media, PivotRoots, Havas Play and Arena Media. Based in Gurugram, she will report to Mohit Joshi, chief executive of Havas Media Network India.
Aggarwal arrives with more than two decades of media and marketing experience, most recently as vice-president of media at Airtel, where she led integrated media strategies tied to shifting consumer behaviour and business outcomes. Before that, she worked across some of the world’s most demanding marketing accounts, including P&G, Unilever, L’Oréal, Coca-Cola, the Diamond Trading Corporation and Airtel, spanning FMCG, telecom and the broader marketing ecosystem. She is noted for her command of emerging platforms, including connected TV, AI and the metaverse.
Rana Barua, group chief executive of Havas India, South-East Asia and North Asia, framed the hire as timely. “India continues to be a critical market for Havas globally and is among our top ten markets worldwide,” he said, noting strong momentum across the network’s integrated model and growing client partnerships. “Archana’s appointment comes at a pivotal time as we continue to scale our capabilities and accelerate growth.”
Joshi was equally direct. “Her deep understanding of consumer behaviour and proven ability to translate insights into business outcomes will be instrumental as we continue to scale our integrated, data-led capabilities across agencies,” he said.
Havas Media Network India currently serves more than 100 clients and employs over 1,000 professionals across Gurugram, Mumbai and Bengaluru. The network’s growth engine runs on Converged.AI, its proprietary operating system that brings together data, technology and human insight under the global vision of “Growth Powered by Desire.”
Aggarwal, for her part, called the opportunity compelling. “The chance to drive growth across a diverse and integrated ecosystem is exciting,” she said. “I look forward to working with the teams to deliver meaningful impact for clients.”
In a market where media fragmentation is accelerating and clients are demanding cleaner proof of return, Havas has hired someone who has sat on both sides of the table. That, in itself, is a statement of intent.
