MAM
Discovery India appoints Hanmer & Partners as it PR agency
MUMBAI: Discovery Networks India has appointed Hanmer & Partners as its new public relations agency with effect from April 2005. The agency will provide communications consultancy to the company for its three networks – Discovery Channel, Discovery Travel & Living and Animal Planet.
Discovery Networks India brand director Aditya Tripathi said, “The communications challenge is too keep the viewers informed and engaged, thereby attracting higher viewership for the channels. I am confident that Hanmer & Partners will be able create innovative communication platforms and tools to help us achieve this goal.”
Hanmer & Partners Communications Pvt. Ltd managing director Sunil Gautam said, “We are extremely privileged to be given the reputation management mandate by Discovery Networks India and will assist them in achieving their business objectives. We have set up a national team dedicated to managing the communications campaign in each of their target markets. We are excited to be a part of this dynamic category.”
Discovery Communications, Inc. is the leading global real-world media and entertainment company. It has grown from its core property, the Discovery Channel, first launched in the US in 1985, to current global operations in more than 160 countries and territories with one billion cumulative subscribers.
In India, three Discovery television brands, Discovery Channel, Discovery Travel & Living and Animal Planet reach 52 million cumulative subscribers, with programming customised into English and Hindi.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
