Brands
Discovery goes #Indiamyway in Maruti Suzuki
MUMBAI: Discovery Channel in association with Maruti Suzuki India Limited (MSIL) organised an event in New Delhi to celebrate the culmination of its journey across 29 states. Cruising around in a Maruti Suzuki Vitara Brezza, covering over 28,000 kilometers, the epic-journey entitled #Indiamyway was captured by Discovery cameras and was televised on the network.
A showreel presenting the best-off moments of the journey was screened at the event. On this occasion, Discovery also released a DVD pack of the television series unveiled MSIL executive director – marketing and sales R S Kalsi, Discovery Networks Asia-Pacific VP advertising sales (south Asia) Karamjit Dua, and Meraj Shah, actor and presenter of the series.
The 13-part series which aired on Discovery, travelled across India in search of young Indians, their passion and their continual quest for the unusual, glamourous and adventurous side of life. The series was hosted by Paloma Monappa, an actor and avid traveler, and Shah, a travel writer, who went on a road trip for an exploration of a ‘New India’. They introduced viewers to a range of fun, eclectic characters ranging from celebrities, tribal fashionistas, women wrestlers, young scientists, tattoo artists, path breaking entrepreneurs and many others.
Kalsi said, “It has been a matter of immense pride for the two pioneering brands – Maruti Suzuki and Discovery to collaborate and explore the new-age India.” Dua said, “Discovery offers captivating and incomparable blend of programmes that stimulate viewers’ mind. #Indiamyway has been our endeavor to showcase the immense talent, passion and changing aspirations of the millennials in the country.” Shah said, “I have been travelling for years, however, this road trip was unique and invigorating.”
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
