Brands
Discovery goes #Indiamyway in Maruti Suzuki
MUMBAI: Discovery Channel in association with Maruti Suzuki India Limited (MSIL) organised an event in New Delhi to celebrate the culmination of its journey across 29 states. Cruising around in a Maruti Suzuki Vitara Brezza, covering over 28,000 kilometers, the epic-journey entitled #Indiamyway was captured by Discovery cameras and was televised on the network.
A showreel presenting the best-off moments of the journey was screened at the event. On this occasion, Discovery also released a DVD pack of the television series unveiled MSIL executive director – marketing and sales R S Kalsi, Discovery Networks Asia-Pacific VP advertising sales (south Asia) Karamjit Dua, and Meraj Shah, actor and presenter of the series.
The 13-part series which aired on Discovery, travelled across India in search of young Indians, their passion and their continual quest for the unusual, glamourous and adventurous side of life. The series was hosted by Paloma Monappa, an actor and avid traveler, and Shah, a travel writer, who went on a road trip for an exploration of a ‘New India’. They introduced viewers to a range of fun, eclectic characters ranging from celebrities, tribal fashionistas, women wrestlers, young scientists, tattoo artists, path breaking entrepreneurs and many others.
Kalsi said, “It has been a matter of immense pride for the two pioneering brands – Maruti Suzuki and Discovery to collaborate and explore the new-age India.” Dua said, “Discovery offers captivating and incomparable blend of programmes that stimulate viewers’ mind. #Indiamyway has been our endeavor to showcase the immense talent, passion and changing aspirations of the millennials in the country.” Shah said, “I have been travelling for years, however, this road trip was unique and invigorating.”
Brands
Taboola signs three-year exclusive deal with Cricbuzz to boost engagement
Partnership aims to drive personalised content and unlock new revenue streams
MUMBAI: Taboola has entered into a three-year exclusive partnership with Cricbuzz, aiming to deepen user engagement and unlock new monetisation opportunities on one of the world’s most widely used cricket platforms.
Under the agreement, Taboola will serve as Cricbuzz’s exclusive content recommendation partner, bringing its data-driven technology to power personalised content discovery across the platform. The move comes as sports consumption increasingly shifts beyond live scores to a broader mix of stories, analysis and interactive content journeys.
With over 567 million monthly page views globally, Cricbuzz commands a strong presence across India and key international markets including Bangladesh, the United States, Pakistan and the UAE. The integration of Taboola’s recommendation engine is expected to enhance user engagement metrics such as session depth and content interaction, while opening up incremental revenue streams.
Taboola founder and chief executive officer Adam Singolda said the partnership taps into one of the most passionate sports audiences globally. “Partnering with Cricbuzz allows us to bring personalised experiences to millions of users while enabling sustainable monetisation at scale,” he noted.
Cricbuzz chief executive officer Pankaj Chhaparwal said the collaboration aligns with the platform’s focus on delivering a seamless and engaging experience. “Our partnership with Taboola strengthens user engagement through smarter content discovery while unlocking scalable, performance-driven monetisation,” he said.
As digital sports platforms evolve into full-fledged content ecosystems, the partnership highlights a growing emphasis on personalised discovery as a driver of both engagement and revenue.
For Taboola, the deal strengthens its foothold in high-growth markets such as India. For Cricbuzz, it is a step towards turning casual match tracking into a deeper, stickier content experience for cricket fans worldwide.
