Ad Campaigns
Discover the secret to beautiful hair: Parachute Advansed Gold TVC
Mumbai: Marico Ltd’s Parachute Advansed Gold, a premium & contemporary hair-nourishment & beauty brand is thrilled to announce the launch of its new TVC campaign -#InnBaalonMeinJaanHain. This captivating film celebrates the vitality of hair brought about by Parachute Advansed Gold. Made with Coconut, Parachute Advansed Gold penetrates up to ten layers deep and provides deep nourishment, delivering vibrant, lively, and beautiful hair – hair that’s full of life.
With the tagline, “Inn Baalon Mein Jaan Hain,” the TVC campaign takes viewers on a visual journey that is both compelling and poetic. It poses a series of thought-provoking questions like, “Kahan Se Aayi? Sundar Mein Sundarta… Leheratey Mein Leher… Ghaney Mein Ghana-pan…?”, intended to make the viewer think about the deepest essence of beautiful hair, highlighting the importance of oiling hair to truly bring its beauty to life.
Speaking about the TVC, Marico Ltd chief marketing officer Somasree Bose Awasthi, said, ” Parachute Advansed Gold is a brand that is widely trusted by its consumers. Reiterating our commitment to delivering the best product that delivers hair nourishment, this TVC emphasizes that truly beautiful hair has a life force of its own, and the unique ability of Parachute Advansed Gold to penetrate up to 10 layers deep to nourish your hair from within has been brought out. Through this simple, delightful and altogether beautiful narrative. We aim to build a stronger connect with our audience, encouraging them to embrace what is best for their hair’’.
Keeping in mind, the cultural nuances unique to the North and South of India, the TVC has been released with a cultural context unique to the North in Hindi and Marathi, and another one unique to the South in Telugu, Tamil, Kannada, and Malayalam.
Parachute Advansed Gold is now available at all leading retail outlets across metro cities. Experience the deep nourishment of Parachute Advansed Gold to let your hair reveal its true vitality and beauty.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
