Brands
Discover a friend in your mom, on Romedy Now
MUMBAI: Romedy Now is celebrating this Mother’s Day with a fun-filled line-up of special movies that salutes super moms around the world. The channel will be airing dedicated property titled ‘Mum’s The World’ featuring movies such as Life As We Know It, Mamma Mia, Parent Trap, Raising Helen, Ice Princess and My Mom’s New Boyfriend on 14 May from 9 am to 9 pm.
To make this Mother’s Day even more special, Romedy Now conducted a unique social experiment to help teenagers and young adults develop a deeper bond of friendship with their mothers. The experiment ‘#ConfessionsOFAMom’ had mothers confessing their secrets such as like ‘I had my first drink when I was 14’, ‘I was once suspended from college for excessive ragging’, ‘I broke your sister’s watch and let you take the blame’ etc. on camera. We then took their confessions and created a Gallery of Confessions. We invited their children inside the gallery and asked them to guess which confession belongs to their mother, while the mothers watched their children’s reaction on camera. The idea behind this experiment was that when we discover secrets about our mother, we start seeing her in a new light, and that leads to the beginning of a truly honest and beautiful friendship.
Celebrate this Mother’s Day with Romedy Now with some light-hearted romcoms and a heart-tugging, fun experiment, and make it a day to remember always!
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
