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DirecTV, Twentieth Television expand ad sales deal
MUMBAI: US pay TV platform DirecTV and Twentieth Television, DirecTV’s ad sales partner, announced the expansion of their current ad sales agreement.
This will include DirecTV’s Spanish and English language programming platform DirecTV Para Todos from next year. Under the arrangement, Twentieth Television will be responsible for overseeing all general market and direct response ad sales for select channels available on DirecTV Para Todos.
DirecTV’s Para Todos provides access to more than 55 Spanish-language and 220 English-language channels, all in digital quality, featuring a variety of sports, news, entertainment and family programming. Currently, DirecTV Para Todos is available in more than 850,000 homes throughout the US.
DirecTV Entertainment executive VP d Eric Shanks says, “The customer base for the DirecTV Para Todos Spanish-language platform has more than tripled in the past 18 months. Our current partnership with
Twentieth Television has been extremely successful and we look forward to Twentieth helping us to reach this growing and increasingly more affluent demographic.”
Twentieth Television executive VP advertising Bob Cesa said, “It has been a pleasure to work with and to represent DirecTV to the advertising community. We are proud that our success has resulted in growing the relationship to include DirecTV Para Todos. The Latino community is the fastest growing market in the country with immense buying power. We are now uniquely positioned to empower advertisers with a direct link to this highly attractive demographic.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
