Ad Campaigns
Dinesh Karthik-Dipika Pallikal shine in Mia by Tanishq’s Valentine film
MUMBAI: Can love be wrapped in a small box and topped with diamonds? For Dinesh Karthik and Dipika Pallikal, it certainly can. In the latest Valentine’s Day campaign by Mia by Tanishq, the real-life power couple brings their enchanting chemistry to life, showing how thoughtful gestures transform ordinary moments into extraordinary memories. The heartwarming film blends romance and humour with a dazzling twist, perfectly capturing the spirit of modern love.
The film opens on a delightful note with Karthik, apron-clad and brimming with charm, narrating Pallikal’s morning routine in his signature commentator style as he carries a breakfast tray. Beneath the cloche lies not just breakfast but a Mia Toi-et-Moi ring. The surprise sparks a tender moment as Dinesh transitions from playful commentator to doting husband, delivering a heartfelt Valentine’s proposal.
Pallikal, never one to be outdone, matches his wit with her own cheeky humour. The moment culminates in warmth and smiles as Dinesh slips the dazzling ring onto her finger, celebrating their love with understated elegance and playful joy.
Known for their unwavering love and shared success, Karthik and Pallikal embody the contemporary relationship values that Mia by Tanishq champions—celebrating individuality while cherishing togetherness. Their dynamic chemistry inspires viewers to embrace Valentine’s Day as a time to appreciate partners for their love, support, and understanding.
Speaking about the campaign, Mia by Tanishq business head Shyamala Ramanan said, “At Mia, we believe love is woven into the fabric of everyday moments, the whispered promises, the thoughtful gestures that speak louder than words. This Valentine’s Day, we celebrate the beauty of these delightful surprises and the joy of gifting through our heartwarming film featuring Dinesh Karthik and Dipika Pallikal. Just like their story, we hope every Mia piece you gift your partner becomes a romantic gesture that echoes in their heart, a love that grows brighter with each passing day.”
To make this Valentine’s Day truly memorable, Mia by Tanishq has launched Cupid Edit 3.0, a stunning collection of 40 versatile jewellery pieces inspired by the multifaceted nature of love. With its innovation, elegance, and sentiment, the collection is designed to be the perfect gifting option for every phase and form of love.
Famous Innovations (south) CCO George Kovoor praised the duo’s on-screen magic, saying, “Every year, couples strive to make Valentine’s Day unforgettable. This year, Dinesh Karthik and Dipika Pallikal provide them the perfect inspiration. DK transforms a simple gesture into an extraordinary memory by gifting Dipika a stunning Mia diamond ring. Together, DK and Dipika not only make this Valentine’s Day film exceptional but also beautifully embody everything Mia represents in their own unique and heartfelt way.”
The campaign, produced by Dark Horse Media and directed by Mayur Goel, seamlessly aligns with Mia’s mission to celebrate love in all its authenticity.
Watch the film:
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
