Dimple Asher moves to Zee as associate director marketing & comms, Zee Network (revenue)

MUMBAI: Zee Entertainment Enterprises Ltd has moved fast on its trade marketing bench, roping in Dimple Asher as associate director, marketing and comms, Zee Network, a role that spans both linear TV and ZEE5 digital. She reports to Raj Kiran Shrivastav, evp, sales planning and strategy, Zee Network.

Asher’s brief is broad and unapologetically commercial. She will drive trade marketing, strategic partner engagement, sales-led brand initiatives and integrated market activations, with the mandate to sharpen Zee’s engagement with its trade ecosystem across both platforms.

Her CV reads like a tour of India’s media and telecom heavyweights. Asher has held stints at JioStar, IndiaCast Media Distribution, QYOU Media Inc., Shemaroo Entertainment and Reliance Jio Infocomm Ltd, giving her a rare vantage point across broadcast, distribution and telecom.

Speaking on the appointment, Asher said, “I will build the bridge between Zee’s content, sales, distribution partners and the market and turn that ecosystem into measurable business opportunities.”

She added, “The future of trade marketing is not just about visibility; it is about creating value for every stakeholder in the ecosystem. My endeavour will be to bring together content, sales, distribution, digital and partner intelligence to create differentiated, scalable and commercially meaningful market solutions.”

The appointment comes at a moment when trade marketing is fast becoming the connective tissue between content houses and their distribution partners, a shift Asher’s cross-sector background is well placed to capitalise on.