MAM
Dilip Keshu is Whitefield’s CEO
MUMBAI: Global network of marketing solutions companies, Whitefield, has appointed Dilip Keshu as its chief executive officer with immediate effect.
Keshu will be based in Whitefield‘s New York headquarters, and oversee the firm‘s global operations in London, Bangalore and Chennai.
Keshu comes to Whitefield Marketing Group from Xchanging, a FTSE-listed company. As both a member of Xchanging‘s management board and group chief customer officer, he ran sales, relations, service and marketing functions across US, UK, Europe and Australia.
Previously, he was a member of the board and CEO of Scandent Solutions, which he took public. Subsequently, Scandent was renamed Cambridge Solutions, which was acquired by Xchanging in 2008.
Keshu said, “Whitefield stands at the threshold of a changing world of marketing, equipped with the best tools, processes and domain skills to help clients market new products in global geographies through innovative media solutions.”
Whitefield chairman Neeraj Bhargava added, “Dilip is exactly the tenacious, agile leader we need, with the right track record to grow Whitefield. His extensive global management experience and deep understanding of the shift from traditional media to digital prepares him well to build a company capable of delivering innovation and sustainable growth.”
Keshu holds a Master of Technology degree from the Indian Institute of Technology and lives with his family in Princeton, New Jersey.
Whitefield aims to increase marketing ROI by applying insight, harnessing new technology, exercising creativity, and exploiting scale and global reach. The company‘s client list includes retail, advertising, travel, entertainment, and media brands.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
