Brands
Diipa Büller-Khosla reunites India’s supermodels for Inde Wild’s new haircare launch
MUMBAI: When heritage meets high science, the result can be strikingly beautiful. Inde wild, the Ayurvedistry-driven beauty brand founded by Diipa Büller-Khosla, has unveiled its latest innovation, the Champi bond repair duo, a next-generation shampoo and conditioner that fuse Ayurveda and biotechnology for advanced bond repair.
In a nod to Indian beauty’s golden era, the campaign reunites Carol Gracias, Lisa Haydon, Ujjwala Raut and Indrani Dasgupta: supermodels who once defined the country’s fashion landscape, alongside Büller-Khosla herself. The visuals celebrate resilience, grace, and timeless Indian beauty.
Building on the viral success of its Champi Oil, the new Duo harnesses 21 Ayurvedic super herbs such as bhringraj, amla and brahmi, combined with biotech actives including fiberhance, sani scalp, xylishine and ceramides. The result: a lightweight formula designed to rebuild broken bonds, smooth frizz, and strengthen strands from within, without stripping or residue.
Priced at Rs 1,150 each for 130 ml, the products are available on Tira, Nykaa, and globally via Sephora and [indewild.com](https://www.indewild.com).
“With Indian consumers now benchmarking local brands against global standards, we wanted to go beyond expectation,” said founder and CEO Diipa Büller-Khosla. “This isn’t about proving India belongs in the global beauty conversation, it’s about proving we can lead it.”
Founded in 2021, Inde wild has rapidly scaled from a kitchen-table idea to a projected Rs 100 crore brand by 2025, with investors including Sogal Ventures, True Ventures, and Unilever Ventures. With Sephora retail partnerships across the UK and the brand’s US launch slated for 2026, Indie Wild continues to position Indian beauty at the forefront of global innovation, where ancient ritual meets future-ready science.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
