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MAM

DigitalF5 acquires Google specialist AdClear, aims for Delhi dominance

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MUMBAI: DigitalF5, the leading digital innovator with vast expertise in the domains of Design & Content, Marketing and Technology, recently acquired AdClear, a Google Partner Company specializing in the domain of performance digital marketing. Incepted in February 2017, AdClear, despite being a new entrant, has equipped itself with an emphatic understanding of the performance marketing domain and has established a strong foothold in the market of New Delhi.

AdClear founder member Ajay Anand’s 14+ years of industry experience and the organization’s domain specific expertise will definitely help to widen the reach of DigitalF5 in New Delhi, where it aims to augment its market share.

Ajay Anand, a Google certified professional, GNIIT and an M.B.A from Sikkim Manipal University, has utilized his core technical as well as marketing knowledge impeccably over a vast and illustrious professional career spanning more than 14 years. He has served as Director of Digital Marketing at DAMAC Properties, UAE where he was responsible for the entire digital functioning such as sales channel, lead generation from paid and organic online media, e-commerce, analytics and social content marketing.

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Prior to that, he served as General Manager- Digital Marketing at Times Internet, the largest online group in India, which deals in a plethora of digital services ranging from online news, e-commerce, music, video, daily deals and location-based services. This role was a huge learning curve for him as he was responsible for the entire SEO, SEM, Mobile App Marketing, App Store Optimization, Web Analytics, Mobile Analytics, Social Media Marketing, Online Media Buying, Affiliate Marketing etc. for various verticals of Times Internet.

Commenting on being a part of DigitalF5, Ajay said, “Digital F5 is an established brand with a proven track record & an impressive digital footprint. Furthermore, it brings acceleration to AdClear which is an early stage startup. I am very excited to be a part of Digital F5 and look forward to leading its growth in Delhi.”

Post the acquisition, Ajay will be designated as a Founder and Business Head-Delhi and will be one of the partners, the others being Barin Mukherjee and Ravi Dubey, the founders of DigitalF5.

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Ravi Dubey said, “We believe mutual cooperation and understanding brings out the best results when two solid entities merge and that is exactly what we are looking forward to by joining forces with AdClear. With the clear goal of the next 1 year being allocated to widen the reach of DigitalF5 in New Delhi, together we will build a talented and efficient team and acquire new business while enhancing our skill and resource strength.”

Some of AdClear’s key clients will also be a part of the acquisition. These include Indian Express, LivPure.in, MyDreamHoliday.in, Cybex.in and Translabinnovations.com. With the coming together of DigitalF5 and AdClear and the accretion of their respective strengths and deep insights, the digital marketing arena can surely expect a major powerhouse in the making.

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MAM

PwC India announces leadership change in Deals practice

Shashank Jain steps down as co-leader after nearly three decades with the firm.

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MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.

PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.

The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.

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Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.

From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.

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