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Digital Refresh Networks bags mandate of Mia, Motherhood IVF & iKounsellor
MUMBAI: Digital Refresh Networks, an integrated creative and digital marketing solutions company, has bagged the digital mandate for three leading brands: Mia by Tanishq, Motherhood IVF, and iKounsellor.
As a part of the mandate, the agency will be in charge of delivering SEO management, content, social media, and performance marketing for these brands. The role would be to enhance the brand awareness and eventually the brands’ overall growth and revenue.
Digital Refresh Networks has been working with some of the renowned brands from the healthcare, technology, lifestyle, consumer, and education industry, to name a few. With their overall experience in the domain of digital marketing, the agency is confident to deliver a strategic plan for the brands won, it said in a statement.
“We are overwhelmed with our recent victory and are proud to add multiple leading brands to our portfolio,” said Digital Refresh Networks co-founder & CEO Barin Mukherjee. “With our expertise in the digital marketing domain, we aim to propose a holistic solution in order to elevate the reach and engagement of the brands. The agency does look forward to having a long-term collaboration with our existing accounts, acquiring additional businesses, and building Bangalore as one of the promising centres for DRN going forward.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
