MAM
Digital products drive Mirchi’s 30% sequential revenue growth in Q2
MUMBAI: Entertainment Network (India) Ltd, FM radio channel Radio Mirchi, announced results for the quarter ended 30 September 2020.
The company reported 30 per cent sequential revenue growth to Rs 47.0 crores in the second quarter, led by core radio which grew by 132 per cent and digital products which grew by 67 per cent. The company’s solutions business, which includes digital, accounted for 27 per cent of Q2 revenues, with gross margins of 53 per cent. Compared to a year ago however, revenues were down 59 per cent on account of Covid2019.
The company cut costs drastically during the quarter. Direct variable costs (DVC), related toon-ground events and activations, fell by 63 per cent. Overall operating costs, including DVC reduced by 35 per cent over the same quarter last year.
EBITDA loss during the quarter was Rs 6.2 crores, lower than the Rs 26 crores in the June quarter.Net loss for the quarter was Rs 23.7 crores, lower than the Rs 36.6 crores in June quarter. Balance sheet remains strong with cash reserves of Rs 240.8crores as on 30 September 2020.
ENIL MD & CEO Prashant Panday said, “With the lockdowns gradually lifting in the second quarter, we saw a strong sequential growth in overall revenues during the period. The festive season of the year has begun with gusto and we see revenue performance improving further in the second half. Smart cost management will see strong positive EBITDA in the second half, with a likelihood of positive growth of last year. We remain confident about all our products –radio, solutions and digital in the months to come”.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
