MAM
Digital India is CASBAA India Forum 2016’s theme
MUMBAI: On March 22 CASBAA will host local and international speakers at the India Forum 2016, its annual discussion panel. The speakers will focus on the fast-evolving Indian broadcasting industry in the advent of the Digital India initiative.
“The Government of India’s Digital India initiative has brought about a revolution in the country’s economy and has ushered in a plethora of opportunities for sectors to drive the overall digital revolution in India,” said CASBAA CEO Christopher Slaughter. “We see that digital content in India is at an inflection point and the nation is at the top of digital and high-definition (HD) adoption. Further, we have observed that the content creators and broadcasters are increasingly evaluating new media and content delivery alternatives and are planning significant capital expenditure to upgrade their infrastructure in the coming years.”
This year, corporate partners for the CASBAA India Forum 2016 include SES (Supporting Sponsor), AsiaSat, Diagnal, Eutelsat, MEASAT, Verimatrix, Videocon d2h and WWE Network (Sponsors).
“Digital India – The Four Phases of Cable Enlightenment” is this year’s theme for the CASBAA India Forum 2016. A diverse roster of expert speakers will discuss India’s continued growth, including such topics as digitization challenges, security aspects, Indian OTT industry, advertising trends in Digital India, impact of digital advertising on traditional media, satellite industry in India among others.
Several industry experts are expected to attend this event. Trai chairman R.S. Sharma is expected to deliver the opening keynote address. The inaugural address will be made by MIB Special Secretary J S Mathur and the industry keynote address will be delivered by Tata Sky MD and CEO Harit Nagpal (Industry Keynote). Others attending the event include TRAi’s Principal Advisor, Broadcast & Cable S K Gupta, MIB Joint Secretary -Broadcasting R. Jaya, APT Satellite sales director for Indian and Middle East Thomas Antony , AsiaSat CEO William Wade, BBC Global News COO Naveen Jhunjhunwala, Disney India Media Networks vice president Nikhil Gandhi, Eutelsat UK MD Nicholas Daly, Google India Industry director Nitin Bawankule, Hathway CEO Jagdish Kumar, Media, Hinduja Group CEO Anthony D’Silva, Intelsat India country manager Gaurav Kharod, MEASAT CEO Paul Brown-Kenyon, MEC South Asia managing director T. Gangadhar and Viacom18 Digital Ventures COO Gaurav Gandhi.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
