MAM
Digital India is CASBAA India Forum 2016’s theme
MUMBAI: On March 22 CASBAA will host local and international speakers at the India Forum 2016, its annual discussion panel. The speakers will focus on the fast-evolving Indian broadcasting industry in the advent of the Digital India initiative.
“The Government of India’s Digital India initiative has brought about a revolution in the country’s economy and has ushered in a plethora of opportunities for sectors to drive the overall digital revolution in India,” said CASBAA CEO Christopher Slaughter. “We see that digital content in India is at an inflection point and the nation is at the top of digital and high-definition (HD) adoption. Further, we have observed that the content creators and broadcasters are increasingly evaluating new media and content delivery alternatives and are planning significant capital expenditure to upgrade their infrastructure in the coming years.”
This year, corporate partners for the CASBAA India Forum 2016 include SES (Supporting Sponsor), AsiaSat, Diagnal, Eutelsat, MEASAT, Verimatrix, Videocon d2h and WWE Network (Sponsors).
“Digital India – The Four Phases of Cable Enlightenment” is this year’s theme for the CASBAA India Forum 2016. A diverse roster of expert speakers will discuss India’s continued growth, including such topics as digitization challenges, security aspects, Indian OTT industry, advertising trends in Digital India, impact of digital advertising on traditional media, satellite industry in India among others.
Several industry experts are expected to attend this event. Trai chairman R.S. Sharma is expected to deliver the opening keynote address. The inaugural address will be made by MIB Special Secretary J S Mathur and the industry keynote address will be delivered by Tata Sky MD and CEO Harit Nagpal (Industry Keynote). Others attending the event include TRAi’s Principal Advisor, Broadcast & Cable S K Gupta, MIB Joint Secretary -Broadcasting R. Jaya, APT Satellite sales director for Indian and Middle East Thomas Antony , AsiaSat CEO William Wade, BBC Global News COO Naveen Jhunjhunwala, Disney India Media Networks vice president Nikhil Gandhi, Eutelsat UK MD Nicholas Daly, Google India Industry director Nitin Bawankule, Hathway CEO Jagdish Kumar, Media, Hinduja Group CEO Anthony D’Silva, Intelsat India country manager Gaurav Kharod, MEASAT CEO Paul Brown-Kenyon, MEC South Asia managing director T. Gangadhar and Viacom18 Digital Ventures COO Gaurav Gandhi.
MAM
Bombay Dyeing highlights sleep environment on World Sleep Day 2026
#ComfortThatCares campaign promotes better sleep through home textiles.
MUMBAI: In a country that rarely switches off, the real luxury may simply be a good night’s sleep. Marking World Sleep Day 2026, Bombay Dyeing & Manufacturing Company Ltd. is spotlighting the importance of sleep environments through its #ComfortThatCares initiative, encouraging consumers to rethink not just how long they sleep but how well they sleep.
The campaign arrives at a time when rising stress levels, digital fatigue and increasingly erratic daily routines are quietly eroding sleep quality for many Indians. This year’s global theme, “Sleep Well, Live Better”, underscores the idea that sleep is not merely the reward after a productive day but a critical foundation that makes productivity possible.
Bombay Dyeing’s initiative focuses on the often overlooked role of home textiles in shaping sleep quality. Factors such as breathable fabrics, temperature regulation and proper pillow support can significantly influence whether people achieve restorative sleep.
As part of the campaign, the company is highlighting several products from its sleep portfolio designed to address these environmental factors. The Urban Living Luxury Bedsheets range features 400 thread count cotton blends designed for breathability and temperature regulation. Meanwhile, the Celebrating India collection offers 100 percent pure cotton bedsheets in a 300 thread count with heritage inspired designs.
The brand’s range also includes lightweight comforters designed for year round use without overheating, bonded blankets that provide insulated warmth with a soft touch finish, and ergonomically designed pillows intended to balance plush comfort with proper neck support.
According to the company’s brand marketing team, sleep is a fundamental component of both physical and mental well being.
“Through #ComfortThatCares, we want to encourage families across India to treat sleep as essential rather than an afterthought. For 145 years, Bombay Dyeing has focused on bringing comfort into Indian homes, and few things matter more to that comfort than restful sleep,” the team said.
Sleep experts typically recommend between seven and nine hours of quality rest for healthy adults. Yet late night screen use, long working hours and irregular schedules have made consistent sleep increasingly difficult for many urban Indians.
By emphasising breathable cotton bedsheets, supportive pillows and balanced bedding layers, Bombay Dyeing’s campaign highlights a simple idea: the environment people sleep in can be just as important as the hours they spend in bed.
