MAM
DigiStreet Media secures digital mandate for Padmini VNA Mechatronics Ltd
Mumbai: DigiStreet Media announces the acquisition of the digital mandate for Padmini VNA Mechatronics Ltd. along with PV Clean Mobility Technologies’ (a part of Padmini VNA Mechatronics), distinguished leaders in the automotive industry. This strategic collaboration marks a significant step forward for both companies in enhancing their digital presence and reaching a broader audience.
As a renowned name in the field, Padmini VNA Mechatronics Ltd has consistently demonstrated innovation and excellence in the industry. With a commitment to delivering high-quality products, the brand has earned the trust of customers globally. The partnership with DigiStreet Media is poised to elevate the brand’s digital outreach through out-of-the-box communications, aligning with the company’s vision for continued growth and market leadership.
Commenting on the collaboration, DigiStreet Media chief operating officer Kavish Arora expressed his enthusiasm for working with Padmini VNA Mechatronics Ltd. He stated, “We are thrilled to partner with Padmini VNA Mechatronics Ltd, a brand synonymous with innovation and precision in the automotive industry. Our team at DigiStreet Media is geared up to leverage our digital expertise to amplify Padmini VNA’s online presence, engage its audience, and drive digital success. This collaboration reflects our commitment to delivering impactful digital strategies that resonate with the goals of our esteemed clients.”
Padmini VNA Mechatronics Ltd manager corporate communications Sachin Chaudhary also shared his thoughts on this strategic partnership. “In today’s fast-paced digital landscape, having a robust online presence is important for connecting with our audience and staying ahead in the competitive automotive market. We are delighted to join forces with DigiStreet Media for creativity and innovative digital solutions. We look forward to a fruitful partnership with them.”
“We’re thrilled to have been selected as the digital marketing partner for Padmini VNA,” expressed DigiStreet CEO and strategist Darpan Sharma. “This partnership offers an incredible chance to utilize our digital marketing knowledge, aiming to propel Padmini VNA towards unprecedented success in the online realm.”
As DigiStreet Media takes the reins of Padmini VNA Mechatronics Ltd along with PV Clean Mobility Technologies’s (a part of Padmini VNA Mechatronics) digital presence, the brands look forward to reaching new heights in the digital realm while continuing to deliver cutting-edge solutions to its valued customers.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
