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DigiStreet Media bags the mandate of Sohan Lal Commodity Management (SLCM)
Mumbai : One of the leading aggregate solutions company Sohan Lal Commodity Management, widely recognided as SLCM, has officially appointed DigiStreet Media as its strategic partner to handle the digital and creative mandate. This collaboration marks a milestone in the digital transformation journey of SLCM, reinforcing its commitment to innovation and effective communication.
SLCM group, a one stop post-harvest agri-logistics platform, offers technology-driven warehousing services such as scientific storage for agriculture commodities, fumigation, testing certification and funding against storage receipts in India and Myanmar. A player in the global post-harvest space, the company provides services to the entire agriculture ecosystem including farmers, processors, millers, traders, importers, exporters, commodity exchanges and the central and state governments.
With a reputation for delivering cutting-edge digital marketing solutions, DigiStreet Media will be at the forefront of steering SLCM’s digital and creative communication strategies. The comprehensive scope includes creative communication, social media management, and website management, aligning seamlessly with SLCM’s vision for enhanced brand presence and engagement in the digital landscape.
Commenting on the partnership, SLCM head of corporate communications Charu Goswami expressed excitement about the collaboration, stating, “In an era where digital presence is crucial, we are thrilled to entrust DigiStreet Media with our digital and creative mandate. Their proven track record and innovative approach align with our objectives, and we believe this partnership will elevate our brand in the digital realm.”
In response to this notable milestone, DigiStreet Media CEO & strategist Darpan Sharma expressed his enthusiasm, saying, “The opportunity to partner with SLCM is truly exciting, and we are eager to play a role in shaping their digital and creative trajectory. Our objective is to leverage the art of compelling storytelling and creative concepts to not just meet but exceed the expectations associated with the digital & creative mandate.”
The partnership between SLCM and DigiStreet Media signifies a forward-looking approach, combining industry expertise and innovation to unlock new avenues for growth and engagement. As SLCM continues to be a trailblazer in the aggregate solutions sector, the digital and creative mandate with DigiStreet Media is set to make a lasting impact in the digital world.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
