MAM
DIGISOL Systems appoints Sarvesh Mishra as head of sales and marketing
MUMBAI: DIGISOL Systems Ltd, a leading provider of IT networking solutions, has appointed Sarvesh Mishra as the head of sales and marketing. In this role, he will be responsible for developing sales and marketing strategies and driving growth by focusing on emerging market opportunities.
Announcing the appointment, DIGISOL Systems chairman and founder KR Naik said, “We are delighted to have Sarvesh Mishra on board as the head of sales and marketing. We are confident that his experience in channel & enterprise business with competence of handling all India portfolio will lead Digisol to greater heights.”
Mishra said, “I am excited to be part of a leading made in India IT networking brand- Digisol that has been digitally empowering business across India. In this new role, I am looking forward to working with the team and contributing to accomplish business goals and objectives.”
Mishra is an industry veteran with 25 years of experience in the networking and telecommunications industry, with a diverse experience of various key domains including sales and marketing, BD and product management of which 14+ years are with Schneider Electric India Pvt Ltd and early career stints with the companies like Wireworks, Subex Systems Ltd, New Video Ltd (SHAW WALLACE GROUP CO.)
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
