MAM
Digimaze wins the performance marketing mandates for Just Watches & CottonWorld
Mumbai: Digimaze has bagged the performance marketing mandates for Just Watches and CottonWorld on Thursday, according to a company statement.
Just Watches is the largest and most trusted authorized retailer brand for watches in India. It is an established home for 40 world-class brands, and their portfolio continues to grow continuously as they keep adding more brands each year. Cottonworld is an Indian clothing brand that specializes in producing modern classic garments for men and women using top quality and natural fabrics like cotton & linen.
According to the Just Watches mandate, Digimaze will design and supervise campaigns while enhancing audience engagement on the website through performance marketing strategies. These strategies will increase the ability of Just Watches to offer prestigious and luxurious watches, not just on their website, but also on other well-known marketing platforms.
Cottonworld, a brand committed to producing comfortable garments, using natural fabrics has completed 35 glorious years. Digimaze will concentrate on constructing performance marketing strategies that will support and create the brand’s digital presence by making its clientele.
Digimaze CEO & co-founder Vatsal Rajgor said, “It is a pleasure for Digimaze to win mandates for brands like Just Watches and Cottonworld. With this, we plan to continue to make Just Watches synonymous with prestige and luxury as a watch wear brand in India. This is achievable by focusing on result-driven marketing strategies which will assist the brand to reach and interact with high-quality audiences. With Cottonworld, we aim to establish a community-based clientele that will encourage wearing naturally made apparel.”
Just Watches co-founder & CEO Aditi Motla said, “Digimaze has opened up a previously undiscovered path of scaling and growth for us by using their robust performance marketing strategies. Their on-point and thorough understanding of our market and offering expertise cater to our needs. We look forward to a mutually-rewarding partnership that will enable us to reach new markets.”
Cottonworld director Lavin Lekhraj said, “We are glad to partner with Digimaze for performance marketing. They are mandated to help us grow on our e-commerce website with their astute thinking and a broad yet sharp understanding of the clothing market and strategies.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
