MAM
Digidarts bags the digital mandate for Insurance Samadhan
Mumbai: Insurance Samadhan, a company that raised eyeballs in the first season of Shark Tank India, recognizes the problem of insurance-related grievances and has strived to ensure that people get a claim to their rightful money. As an organisation they are dedicated to empowering policyholders and ensuring them access to their rightful insurance claims and to make this dream a reality, they understood the importance of wide-spread reach & bulls-eye engagement.
With the aim of increasing their awareness and desire to reach as many relevant people struggling with their claims as possible, they have joined forces with Digidarts, India’s leading 360° performance marketing agency.
Digidarts understood their vision and aimed to accelerate this noble service to as many Indians as possible. They have taken over the responsibility of spearheading Insurance Samadhan’s 360° digital marketing initiatives which includes their flagship bullseye performance marketing, problem-led content SEO etc.
To help Insurance Samadhan fulfill their vision, Digidarts will incorporate innovative marketing funnels and leverage their strategic approach through creativity & data-driven targeting systems to elevate awareness amongst the needful for a more transparent insurance system.
Insurance Samadhan co-founder & CEO Deepak Bhuvneshwari Uniyal said “Teaming up with Digidarts is a strategic move towards enhancing our outreach. Together, we’re poised to revolutionize the way insurance solutions are approached and delivered, ensuring that our advocacy for fair and transparent insurance solutions reaches a wider audience.”
Expressing his enthusiasm about the partnership, Digidarts founder Siddhartha Vanvani said, “We are delighted to collaborate with Insurance Samadhan. Their vision for India is unique and much needed in the modern climate. Our goal is to harness our industry expertise and deploy efficient user acquisition & market penetration strategies so as to propel Insurance Samadhan as the leader in this unique & empathetic category.”
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
