MAM
DigiChefs bags social media & influencer marketing duties for Ram Bandhu
Mumbai: DigiChefs, an independent and high-performance creative agency has won the social media and influencer marketing duties of Ram Bandhu, the flagship brand from FMCG company Empire Spices & Foods Ltd (ESFL).
Under the mandate, DigiChefs will be responsible for strategising, planning and executing a comprehensive social media strategy and elevating the brand’s presence through creative assets, said the company in a statement. “The agency focuses on identifying best-suited influencers in the digital arena for the brand’s upcoming campaigns to gather visibility and boost brand recognition by leveraging the power of social media platforms,” it added.
“We feel immensely happy to be partnering with Ram Bandhu in carving their social media journey,” stated DigiChefs co-founder Deep Mehta. “We aim to help the brand connect with renowned influencers in the digital space and conceptualise innovative campaigns to increase engagement and create a stronger connection with their targeted consumer base.”
“We look forward to taking the social media marketing of our flagship brand Ram Bandhu to newer heights in association with a dynamic creative agency like DigiChefs,” said ESFL director Anand Rathi on the business association.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
