MAM
DigiBoxx onboards Mohua Mitra as chief product officer
Mumbai: India’s leading indigenous digital asset management platform Digiboxx has announced the appointment of Mohua Mitra as the chief product officer.
In her new role, Mohua will focus on strategy, execution, attaining higher efficiency levels, further innovation and automation into the core product offerings at DigiBoxx. She brings over 21 years of experience in SaaS (Software as a Service), PaaS (Platform as a Service) and BI (Business Intelligence).
Prior to joining DigiBoxx, Mohua Mitra has been associated with Hitachi Consulting (IN, UK & UAE) for eleven years as a technical architect and manager.
On this new appointment, Digiboxx CEO Arnab Mitra said, “We are excited to have Mohua join DigiBoxx. She brings with her technical prowess and expertise in implementing solutions in international markets, which will help us take our product offerings to the next level.”
Mohua has majored in Physics from Jadavpur University, with a post graduate degree in Radio Physics & Electronics from the Institute of Radio Physics and Electronics (INRAPHEL), Calcutta University. She found her calling in IT consulting very early in her career, working for companies like TCS, Oracle, PwC and IBM as a techno-functional consultant before moving to Hitachi Consulting and now DigiBoxx.
“It has been a long rewarding career, spanning various geographies including the US, UK, and the UAE. I think it was time for me to embark on a new journey where I can lend my experience to a Made in India service and make it a global product. I thank the DigiBoxx leadership for their confidence in me and look forward to working with the vibrant team,” Mohua Mitra said on her appointment.
MAM
Paramount set to acquire Warner Bros. Discovery in $81 billion deal
Shareholders back merger, combined entity could reshape streaming and studios.
MUMBAI: Lights, camera… consolidation, Hollywood’s latest blockbuster might be happening off-screen. Shareholders of Warner Bros. Discovery have voted in favour of selling the company to Paramount in a deal valued at $81 billion rising to nearly $111 billion including debt setting the stage for one of the biggest shake-ups in modern media. The proposed merger, still subject to regulatory approvals, would bring together a vast portfolio spanning HBO Max, CNN, and franchises such as Harry Potter under the same umbrella as Paramount’s own heavyweights, including Top Gun and CBS.
At the heart of the deal is streaming scale. Executives have indicated plans to combine HBO Max and Paramount+ into a single platform, potentially creating a stronger challenger to giants like Netflix and Amazon’s Prime Video. Current market data suggests HBO Max holds around 12 per cent of US on-demand subscriptions, compared to Paramount+’s 3 per cent, together still trailing Netflix’s 19 per cent and Disney’s combined 27 per cent via Disney+ and Hulu.
Paramount CEO David Ellison has signalled that while platforms may merge, HBO’s creative identity will remain intact, stating the brand should “stay HBO” even within a broader ecosystem.
Beyond streaming, the deal would redraw the map for film production. Combining two of Hollywood’s oldest studios Paramount Pictures and Warner Bros., the new entity aims to scale output to over 30 films annually, while maintaining a 45-day theatrical window. Warner Bros. currently commands around 21 per cent of the US box office, compared to Paramount’s 6 per cent, underscoring the strategic weight of the acquisition.
But scale comes with scrutiny. Critics warn that fewer players could mean reduced consumer choice, rising subscription costs, and potential job cuts as the combined company looks to streamline overlapping operations while managing billions in debt.
The news business, too, faces a reset. CNN would join forces at least structurally with Paramount-owned CBS, raising questions about editorial independence and positioning. The merger has already drawn political attention in the United States, particularly given perceived ties between the Ellison family and Donald Trump, though the company maintains that newsroom autonomy will be preserved.
If approved, the deal would mark another milestone in Hollywood’s consolidation wave shrinking the industry’s traditional “big six” studios to a “big four”, with Paramount joining Disney, Universal, and Sony at the top table.
In an industry built on storytelling, this merger may well become its most consequential plot twist yet.
