MAM
DigiBoxx onboards Mohua Mitra as chief product officer
Mumbai: India’s leading indigenous digital asset management platform Digiboxx has announced the appointment of Mohua Mitra as the chief product officer.
In her new role, Mohua will focus on strategy, execution, attaining higher efficiency levels, further innovation and automation into the core product offerings at DigiBoxx. She brings over 21 years of experience in SaaS (Software as a Service), PaaS (Platform as a Service) and BI (Business Intelligence).
Prior to joining DigiBoxx, Mohua Mitra has been associated with Hitachi Consulting (IN, UK & UAE) for eleven years as a technical architect and manager.
On this new appointment, Digiboxx CEO Arnab Mitra said, “We are excited to have Mohua join DigiBoxx. She brings with her technical prowess and expertise in implementing solutions in international markets, which will help us take our product offerings to the next level.”
Mohua has majored in Physics from Jadavpur University, with a post graduate degree in Radio Physics & Electronics from the Institute of Radio Physics and Electronics (INRAPHEL), Calcutta University. She found her calling in IT consulting very early in her career, working for companies like TCS, Oracle, PwC and IBM as a techno-functional consultant before moving to Hitachi Consulting and now DigiBoxx.
“It has been a long rewarding career, spanning various geographies including the US, UK, and the UAE. I think it was time for me to embark on a new journey where I can lend my experience to a Made in India service and make it a global product. I thank the DigiBoxx leadership for their confidence in me and look forward to working with the vibrant team,” Mohua Mitra said on her appointment.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
