Ad Campaigns
Digi Yatra launches d-KYC campaign
Mumbai: Digi Yatra has launched its d-KYC campaign, a self-sovereign identity (SSI) ecosystem using face biometric technology for contactless passenger processing at airports. The campaign, titled ‘Don’t Know Your Customer,’ emphasizes Digi Yatra’s commitment to meeting customer needs without storing their personal information. In an era of data breaches, Digi Yatra sets a standard for secure data management.
Digi Yatra operates on SSI principles and adheres to world wide web consortium (W3C) standards, utilising verifiable credentials (VCs), decentralized identifiers (DIDs), and distributed ledger technology (DLT) to ensure travelers maintain control over their personal data. Sensitive information is securely deleted within 24 hours of departure, following global data protection standards.
The marketing strategy encourages user engagement through social media with hashtags like #DontKnowYourCustomer and #DigiYatra, along with video testimonials from satisfied customers and infographics highlighting the app’s privacy features and benefits, establishing Digi Yatra as a travel companion.
Digi Yatra Foundation CEO Suresh Khadakbhavi said, “Our primary goal is to make travel seamless and hassle-free, while ensuring that users feel confident and secure about using our app. The launch of this campaign represents a major step forward as we prepare for our future growth. With ambitious expansion plans ahead, we are dedicated to reaching a wider audience educating our users about Digi Yatra’s Privacy By Design approach, which ensures the safety and reliability of our services”.
With 6.4 million app users and operations spanning 24 locations across India, Digi Yatra continues to emphasise the importance of trust, offering travellers an ecosystem where convenience and privacy are equally prioritised.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
