MAM
DID 3 to get mega marketing push
MUMBAI: Zee TV, the flagship Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises stable, is bringing back its biggest non-fiction property – Dance India Dance.
The channel, which has fallen to fourth place, is also hoping to be back among the top three with the show. And to promote the third season, the channel is backing it up with extensive marketing campaign.
The show will premiere on 24 December and will air Saturday-Sunday at 8.30 pm.
The channel has chalked out a 360 degree marketing campaign across all mediums for the show. Hoardings and cut-outs of dancers will be plastered across all key cities of India. There will be mobile van activations, interesting flash mobs at railway stations and bus stations, dance related one-liner‘s and phrases will adorn the auto rickshaws in many cities.
Also, theatres, multiplexes and malls of all the major cities will have attention grabbing DID branding to build the buzz on the show.
For the first time, the channel has also conducted online auditions for the show. The online auditions have generated “huge response” from all across India and also countries like Sri Lanka, Fiji Islands, Bangladesh and Europe, the channel said.
Zee TV marketing head Akash Chawla said, “This year we are extremely high on new media. Also, a major focus will be on BTL activities. This is a holiday season and we know majority of people are going to be out, so we intend to tap them through on-ground activities.”
Zee TV has brought in three international trainers- Alex Magno, Lourd Vijay and Haridas Ethafu to train the contestants.
The channel is also bringing back the first season‘s judges- Geeta Kapoor, Remo D‘Souza and Terence Lewis. Produced by Frames Production Company, the show will be hosted by Jay Bhanushali and Saumya Tandon.
“This season, the selection process has undergone many layers in order to handpick the best dancers of the country,” Zee TV non fiction head Ashish Golwalkar said. “There were dancers who could not make it to the Top 18 in the previous two seasons by a whisker. They came with renewed vigor this season and some of them shocked the judges with their flawless performances. Dance India Dance is not just a dance reality show… it has become a mirror reflecting the common man‘s aspirations and dreams.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
