Ad Campaigns
Diataal and Malaika Arora join forces and launch the digital campaign
Mumbai: Diataal D, an emerging multi-vitamin brand has roped in Malaika Arora in its latest campaign #DilChaheSirfDiataalD. Diataal D is a highly efficacious and differentiated multivitamin with added Vitamin D.
#DilChaheSirfDiataalD campaign leverages tongue-in-cheek humour to drive home the message about the importance of vitamin D for well-being and a healthy heart. Through this campaign, Malaika urges consumers to switch to Diataal D, a highly efficacious multivitamin with added vitamin D. Malaika will be seen endorsing Diataal’s range of nutritional supplements and the collaboration is expected to strengthen Diataal’s presence among health-conscious consumers across India.
Diataal D is marketed by USV Consumer which also markets Sebamed range of personal care and baby care products in India. Diataal range of products is part of its newly launched food & nutrition division.
USV Consumer (Sebamed) president Shashi Ranjan shared, “We are committed to bringing positive changes in the lives of consumers by offering science-backed highly efficacious beauty and wellness products. Food & Nutrition is the latest addition to our consumer business portfolio with a mission to transform the well-being of our consumers. We are thrilled to have a wellness enthusiast like Malaika Arora on board as the brand ambassador for the Diataal range of supplements and I am sure this will bolster our presence amongst millennials.
Speaking on her association Malaika said, ”I strongly believe that a healthy physique and a strong heart reflect one’s personality. The #DilChaheSirfDiataalD campaign emphasizes the significance of vitamin D in promoting a healthy heart and overall well-being, presented in an easily comprehensible manner. I prioritize my fitness and overall health by incorporating Diataal D into my daily routine—a multivitamin enriched with vitamin D, safeguarding both my heart and immunity. I am excited to be part of this journey that empowers consumers to make informed choices. Make a meaningful difference in your life by switching to Diataal D”
Marketing head for Nutrition, Shardul Bist shared “#DilChaheSirfDiataalD campaign starts with a backdrop of a reality show and it leverages tongue-in-cheek humour to highlight the importance of Vitamin D for wellbeing and a healthy heart. We are ecstatic to have an actor and an inspirational wellness enthusiast like Malaika Arora on board. I am confident that this will resonate well with our audience and will persuade them to switch to Diataal D, a multivitamin with added vitamin D, for their overall health and well-being
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
