Ad Campaigns
Dia Mirza makes her directorial debut with public service film #KidsForTigers
NEW DELHI: Actor and producer Dia Mirza has made her directorial debut by directing a Public Service film on the occasion of World Tiger Day 2016, taking her commitment to championing causes connected with nature to the next level.
Written by Cara Tejpal and Sahil Sangha, captured by ace photographer Rohan Shrestha and produced by Born Free Entertainment, the film aims to spread the vital message of Tiger and Nature Conservation through the innocent yet aware voices of children belonging to different age groups.
Dia said: “This has been one of the most beautiful experiences of my life! Involving our future generation in this initiative has been nothing short of enlightening and fulfilling for me. As tigers struggle for survival, I hope that the message sent out is strong enough to nudge our nation to guarantee the tiger protection from threats like poaching, and intrusion into their natural habitat. We need to remember, what happens to the tiger, to our forests and our rivers, ultimately affects each one of us”
Sanctuary Asia head & well-known conservationist Bittu Sahgal said: “Dia Mirza joined the Sanctuary family over three years ago when she spearheaded our ‘Leave Me Alone’ campaign. Since then she has evolved into a highly credible voice for conservation, tirelessly supporting issues that are crucial but lack visibility. By conceptualising and directing this PSA, Dia has crafted a poignant message from over one million Kids For Tigers to the elders who are in control of their lives: ‘We demand you leave us a better world. All we need to do is protect nature and nature will protect us!’”
The status of the animal still remains “endangered though countries such as India, Nepal, Russia and Bhutan have registered an increase spike in the Tiger population.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
