Ad Campaigns
Dhoni shoots Kingfisher TVC with reel hero
MUMBAI: Kingfisher Premium, in association with the forthcoming biopic, M.S. Dhoni – The Untold Story, has launched a new television commercial. The movie showcases the cricketer’s journey to success enacted by Sushant Singh Rajput. The TVC is an ode to the making of India’s multitalented cricketing star and captain.
In the commercial, the two are seen sharing the screen space to celebrate success, friendship and the real spirit of good times; creating reel magic with their camaraderie.
“Sushant shares a close relationship with the brand, and when we saw the opportunity to bring him to share screen space with MSD, we didn’t want to let go of it,” said UBL senior VP, marketing, Samar Singh Sheikhawat.
He added, “Cricket and Bollywood are what we Indians are most passionate about. We want to encourage fans to take time to bond with friends and make new ones, reiterating the fact that these social actions have always existed and are best enjoyed over ‘The Original Social Network’ – Kingfisher”.
Rhiti Group chairman and producer of the movie, Arun Pandey, added,“Sushant is the brand ambassador of Kingfisher while, MS has been associated with the brand through IPL associations. I am sure MS’s fans and followers will enjoy the video and will be excited to watch Sushant play Dhoni in the upcoming biopic which releases worldwide on 30 September.”
Rajput said, “We came together to celebrate this very special moment when we were shooting for the Kingfisher commercial. I couldn’t think of a better way to celebrate our camaraderie than to come together on-screen with the legend.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
