Brands
Dhaval Masrani gets new role as sales head – general trade at Wipro Yardley
MUMBAI: Dhaval Masrani has got the new position of head of sales for general trade (GT) for Wipro Yardley. With over 15 years of extensive experience across media planning, brand management, and FMCG marketing, Masrani brings a wealth of expertise to the role.
Masrani has a distinguished career in leading Indian brands and driving their growth by challenging market conventions. He has played pivotal roles in marketing strategy, product innovation, and go-to-market execution across several sectors.
Prior to his new role, Masrani served as marketing manager at Wipro Yardley for over six years, where he spearheaded successful campaigns and category expansions. His previous experience includes leadership stints at JK Helene Curtis, where he revitalised Park Avenue’s deodorant and soap lines, and Ruchi Soya Industries, where he led strategic initiatives for Nutrela.
He also contributed significantly to Zydus Wellness, managing key brands such as Sugar Free Gold and ActiLife. His early career involved media planning roles at Mudra Communications and Madison Communications, handling major accounts like Reliance ADAG and P&G.
Masrani holds an MBA in Marketing from Narsee Monjee Institute of Management Studies and a bachelor’s degree in Mechanical Engineering from MS University. He is currently pursuing a strategic digital marketing programme at Cambridge Judge Business School in collaboration with UpGrad, underscoring his commitment to staying ahead of evolving business trends.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
