MAM
Dhanlaxmi Bank awards media duties to Mindshare
MUMBAI: Dhanlaxmi Bank has awarded its media duties to Mindshare. This is the first time the Bank has brought on board an agency to handle its media duties.
The account size is pegged at Rs 350 million.
Mindshare will be responsible for media planning, buying and media strategy across different mediums.
“We will launch a Kerala specific campaign in the next five days. Only conventional media that includes TV, radio and some cinema will be used for the Kerala campaign. Additionally, we will launch a nationwide campaign in June. This will include a 360 degree plan,” says Dhanlaxmi Bank marketing and communications head Sheran Mehra.
Mindshare won‘t be responsible for outdoor and activation. “The outdoor and activation side of the promotion will be allocated on a project basis,” adds Mehra.
Dhanlaxmi Bank had gone for a corporate makeover early this year. It shed its navy blue look and donned a purple look. Also, as part of the makeover, the Bank changed its spelling from Dhanalakshmi to Dhanlaxmi. It also appointed O&M as its advertising partner.
The Bank has opened 66 branches all over India in the financial year 2009-10.
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
