MAM
Dhanalaxmi Bank goes for a corporate image makeover
MUMBAI: Dhanalakshmi Bank is shedding its navy blue look as it unveils its corporate identity makeover.
The new logo sports a purple colour that stands for wealth and prosperity. The colour, the bank believes, would act as a brand differentiator from the other pack of financial services outfits that have crowded the marketplace.
The bank has also changed the spelling of its name to ‘Dhanlaxmi’. Additionally, building on the eight decades of heritage, the bank has added ‘established 1927’ as part of its new identity.
Says Dhanlaxmi Bank MD and CEO Amitabh Chaturvedi, “In our endeavour to create one of the large top quality private sector banks in India, the brand transformation is a key area of focus. I am confident that the new corporate identity and communication strategy would characterize our new value proposition – relevance, convenience and clarity – for our customers.”
International branding and design consultancy Fitch has designed the new identity for the bank. The brief given was – ‘evolve by modernising but maintain the core value of trust’.
Avers Fitch MD South Asia David Blair, “With the passage of time, the context in which a brand operates changes in terms of its customers’ mindsets and values. We are delighted to be associated with Dhanlaxmi Bank at this critical stage in the bank’s history, and are confident that the new identity will continue to appeal to the existing customer base while creating excitement among future customers of all demographics.”
Dhanlaxmi Bank has appointed O&M to partner them for their advertising. The ad campaign is expected to launch in the next financial year.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
