MAM
DGM India launches ad network ‘dgMatix’
MUMBAI: DGM India has launched an ad network – dgMatix, which will utilise it proprietary technology to deliver impactful and transparent campaigns.
dgMatix‘s proprietary technology is capable of tracking click frauds, measuring campaign performance on various parameters like creative-wise and publisher-wise performance. It is hosted on the cloud to generate faster response time. The ad server resides on Amazon and the delivery system works from Amazon CloudFront which allows to automatically route end users to the closest available location, thus ensuring the fastest delivery of ads without any drop outs.
DGM India MD Anurag Gupta said “dgMatix Ad Platform is significantly different from the other platforms available in the Indian market for the advertisers. It uses proprietary JavaScript injection technology to put an ad on the publisher‘s website without interfering with the existing ad units or existing design of the website. Additionally, there are no costs for publishers for serving dgMatix ads. The ad units created by dgMatix are additional high impact units on the publisher‘s website that is interoperable with multiple platforms like Flash and HTML5. Our technology optimises the publisher‘s inventory and provides maximum eCPM and eCPC”.
dgMatix offers two kinds of solutions to advertisers- viz. impact and reach.
In case of impact solutions, dgMatix delivers the Brand Box, Brand Bar and Brand Bang on identified selected tier 1 and tier 2 websites. Brand Box is a “high impact” slider unit that can play rich media ads to static images. The slider unit delivers phenomenally high CTRs. In Brand Bar, dgMatix uses technology to serve ads in the margin/free space on the left and right side of the website content. Meanwhile, in Brand Bang, dgMatix offers the “highest impact” ad options for advertisers viz. site captures/take-overs and high impact flash/HTML5 ad units.
According to the official statement, dgMatix has a reach of over 30 million Internet users on a monthly basis. The pricing strategy includes charging advertisers on authenticated and verified deliveries, as per client‘s analytics reports. The pricing models include cost per visitor, cost per click and cost per thousand impressions. It also gives detailed during and post-campaign reporting, including IP addresses.
DGM India works with over 15,000 websites across India and has delivered measurable results to over 300 blue-chip Indian brands over the past five years on a pay-for-performance basis.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
