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Devyani Rajya Laxmi Rana joins Coca-Cola India’s leadership team
New Delhi: Coca-Cola on Thursday strengthened its leadership team and appointed Devyani Rajya Laxmi Rana, as vice president Public Affairs, Communications, and Sustainability for India and Southwest Asia.
Formerly, Devyani was director of Public Affairs for India, Nepal, Bhutan for Caterpillar India, leading Caterpillar and its subsidiaries’ work in government/corporate affairs, public relations and communications, corporate social responsibility, and sustainability for the region. Before that, she led portfolios with the United Nations Development Program (UNDP) and United Nations (UN) in India, as well as The Schwab Foundation for Social Entrepreneurship, Geneva, Switzerland World Economic Forum (WEF).
She has over 25 years of work experience in government and corporate affairs, strategic business advocacy, risk management, communications, CSR, and sustainability.
Coca-Cola, president, India, and Southwest Asia, Sanket Ray said, “I am delighted to welcome Devyani on this exciting charter to deepen Coca-Cola’s engagement in the region as she joins the leadership team to spearhead the practice in the region. Devyani brings a wealth of experience in advocating for policies, legislation, trade agreements, and regulations. Her contributions will augment our belief in our purpose even stronger and serve as an acceleration of the work that was already underway.”
Devyani has successfully developed effective strategies focused on maximizing impact in the region on infrastructure, environmental, social and governance, and trade, resulting in business profitability, increased footprint, and expanded manufacturing operations for domestic and export markets, said the company in a statement. Apart from that, she has also led advocacy, internal, external, and brand communications initiatives that have delivered positive business outcomes and contributed to the engagement of the organizations and teams she served.
An alumnus of London School of Economics and Political Science (LSE), London, Devyani holds a Master’s Degree in Political Science from Tribhuvan University, Kirtipur in Nepal and a Bachelor of Arts, (Hons.) in Political Science from Lady Shri Ram College, University of Delhi, New Delhi, India.
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8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
