MAM
Dettol launches a new multi-use antiseptic cream
Mumbai: Dettol, a germ protection brand, has launched Dettol Antiseptic Cream in India. This ‘Made in India’ product is formulated and crafted specially to cater to the first aid needs of Indian consumers. In a company statement, Dettol revealed that a pack of 30 mg of Dettol Antiseptic Cream is priced at Rs 60 and is now available both online and offline pharmacies in India.
With the launch of this antiseptic cream, Dettol aims to create a niche for itself in the cuts and wounds segment, building on its existing antiseptic liquid heritage.
The company has also unveiled its new TVC, “Har Ghar ka First Aid,” to raise awareness about catching an infection by not addressing minor cuts or wounds.
As per NielsenIQ’s consumer research, only 56 per cent of consumers use any form of branded first aid products, while the remaining 44 per cent use basic home remedies or avoid applying anything, with a marginal few consulting a doctor.
Commenting on the product launch, Reckitt regional marketing director of South Asia – health & nutrition Dilen Gandhi said, “As market leaders, it is our responsibility to address consumer gaps with products that cater to the needs of the Indian consumer. Dettol antiseptic cream is an over-the-counter product that consumers can use to treat minor cuts and injuries and prevent the spread of infection on open wounds. With this cream, we want consumers to manage their first aid needs more effectively and efficiently. This ‘Made in India’ product is a simple and safe product built on Dettol’s iconic antiseptic liquid heritage.”
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
