Brands
Design jewellery, express yourself!
MUMBAI: Hardly, if ever, will you find a woman who does not like ornaments.
And so, the Tata Group’s jewellery brand, Tanishq, has launched a digital campaign ‘My Expression’ which not only taps this feminine attribute but also gives members of the fairer sex an opportunity to explore their creativity.
Essentially an online jewellery designing contest, ‘My Expression’ seeks to give concrete shape to individual ideas in the form of the Mia collection or jewellery for working women by Tanishq. To participate in the competition – currently in its second season – simply upload your inspiration/idea for Mia in the form of photographs, videos, Do it yourself, audio and plain words on the microsite http://mia.tanishq.co.in/myexpression.
Speaking of ‘My Expression’, Titan Company Jewellery division head marketing and general manager Deepika Tewari says: “With the aim to encourage participants to source inspiration from the smallest thing and turn it into beautiful pieces of jewellery, ‘My Expression’ is a one of its kind jewellery designing contest.”
While the first season saw just over 3200 entries from across the country, this season, there have been a staggering 10,000 entries from both India and abroad. “The second season of ‘My Expression’ is bigger, better and has gone international too. While the aim remains the same – encouraging women to express their ideas and give it shape in the form of a piece of jewellery,” says Tewari.
The contest is a medium for Tanishq to get closer to its fans and customers. “My Expression is a perfect example of activity through which a brand can grow closer to its customers. Digital initiatives like this help us gain great consumer insights on the product and service front. With the digital medium playing an indispensible role in our lives, engaging activity on this platform is always a bonus for a brand to get a better understanding of the consumer, decoding the styling required and a deep dive to decipher a jewellery category never before addressed in the market,” explains Tewari.
With Maxus handling promotion of the activity, only emails, facebook ads, banner ads and smses are being deployed to spread awareness about the contest.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
