Brands
Design jewellery, express yourself!
MUMBAI: Hardly, if ever, will you find a woman who does not like ornaments.
And so, the Tata Group’s jewellery brand, Tanishq, has launched a digital campaign ‘My Expression’ which not only taps this feminine attribute but also gives members of the fairer sex an opportunity to explore their creativity.
Essentially an online jewellery designing contest, ‘My Expression’ seeks to give concrete shape to individual ideas in the form of the Mia collection or jewellery for working women by Tanishq. To participate in the competition – currently in its second season – simply upload your inspiration/idea for Mia in the form of photographs, videos, Do it yourself, audio and plain words on the microsite http://mia.tanishq.co.in/myexpression.
Speaking of ‘My Expression’, Titan Company Jewellery division head marketing and general manager Deepika Tewari says: “With the aim to encourage participants to source inspiration from the smallest thing and turn it into beautiful pieces of jewellery, ‘My Expression’ is a one of its kind jewellery designing contest.”
While the first season saw just over 3200 entries from across the country, this season, there have been a staggering 10,000 entries from both India and abroad. “The second season of ‘My Expression’ is bigger, better and has gone international too. While the aim remains the same – encouraging women to express their ideas and give it shape in the form of a piece of jewellery,” says Tewari.
The contest is a medium for Tanishq to get closer to its fans and customers. “My Expression is a perfect example of activity through which a brand can grow closer to its customers. Digital initiatives like this help us gain great consumer insights on the product and service front. With the digital medium playing an indispensible role in our lives, engaging activity on this platform is always a bonus for a brand to get a better understanding of the consumer, decoding the styling required and a deep dive to decipher a jewellery category never before addressed in the market,” explains Tewari.
With Maxus handling promotion of the activity, only emails, facebook ads, banner ads and smses are being deployed to spread awareness about the contest.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
