MAM
Design Café unveils #MoreRoomForJoy digital campaign
MUMBAI: Design café, a tech-enabled end to end Home Interiors brand, has launched their digital video commercial highlighting the essence of how the brandexecutes smart designs in highly compact spaces. This latest commercial is a further testament to the company’s promise of guaranteeing 20% additional space utilization to its discerning customers.
Having designed and built almost 5000 homes across the country, Design Café aims to bring premium design and quality to the average Indian home buyer, at any and every budget. This coming of age Ad film launched by the brand showcases a time-lapse of a compact house which started housing two brothers andseemingly expands in space through smart design to make space for their respective families, over time. Conceptually, the Ad is also trying to address the complications that arise during the lifecycle of home interiors and highlights the company’s expertise in solving the same.
Speaking about the Ad film, Mr. Shreyom Ghosh, Director, Big 3 Media says, “The Ad was created while specifically keeping the brand’s Mumbai audience in mind where homes are relatively smaller and space crunch is a prevalent issue. The Ad is a quirky stop-motion film in which two brothers try to cope up with their ever-expanding family, in their tiny apartment in Mumbai, by findingintelligent design solutions to keep the family intact. The day to day problems of a household are briefly highlighted as the family members go through the different phases of life; where families grow but the sizes of the homes remain the same. The Ad showcases various space-saving furniture from Design Café, giving a gist of the vast range of options one can pick from while designing their home.”
Ms. MaheimaKapur, Vice President – Marketing & Sales, Design Cafe says, “Design Cafe specializes in personalization which is tailored to each customer and provides 20% more space utilisation via intelligent design. This caters well especially to the Mumbai market where space constraints are particularly prominent in comparison with the other cities. Our latest film reflects the same, shows a family's evolution and how well our home interior solutions caters to their growing needs.”
Below is a link to the digital ad film:
https://bit.ly/2wun18h
Design Cafe is a full-service professional home interiors brand, led by architects and focused on providing designer homes personalized to the client’s ideas and requirements at competitive prices. Using virtual reality, Design Café gives its customers a complete 360-degree experience of what their dream home will ultimately look like before they go ahead and sign off.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
