Ad Campaigns
Dermicool launches campaign Garmi ki Pakad
Mumbai: Dermicool Talc is back this summer with another campaign about Garmi ki Pakad. With a fresh take on the iconic jingle, this ad campaign has been conceptualised by What’s Your Problem, a Wondrlab company.
The film itself has been dramatised to show the monster that summer is, in the form of a fiery hand that follows unsuspecting people. While the campaign focuses on the problems caused by summer like prickly heat, body odour and sweat, it also illustrates how Dermicool is the ultimate solution for all these issues. Plus, the iconic jingle “Aaya mausam thande thande Dermicool ka” adds a touch of nostalgia to it all.
Emami Ltd. AVP-marketing V Kaushik Vedula said, “Dermicool Talc has always been associated with summers. But this time, we wanted to do something different, something even more memorable. So we came up with the fiery hand. Its beauty lies in its simplicity. It is such a simple metaphor yet so impactful.”
WYP Wondrlab India CCO & co-founder Amit Akali, and content director Gauri Gokarn said, “In today’s world of reels, five second skippable ads and rapidly reducing attention spans, we wanted to create something that grabs and holds people’s attention. While Dermicool has always had a distinguished place in people’s minds, the fiery hand goes a step further and brings alive the heat of Indian summers. We think it beautifully checks all the boxes while also making it a memorable piece.”
With a 360-degree approach, the campaign plans to ingrain Dermicool as the go-to for summers and is sure to create an impact with all the media channels including TV, Digital, and out-of-home extensions.
Click on the link to watch the film:
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
