Ad Campaigns
Dermalogica India urges consumers to #GetInTouchWithYourEX
Mumbai: Dermalogica India relaunched the second edition of their ground breaking digital campaign #GetintouchwithyourEX just in time for Valentine’s Day. After breaking through the clutter and making heads turn last season, the brand through this campaign encourages its consumers to #GetintouchwithyourEX.
As part of this digital campaign, Dermalogica India urges consumers to get in touch with their ex. Through this campaign, Dermalogica India will facilitate the communication.
During the big reveal, the brand mentioned that the only ex their consumers/followers need to get in touch with is Dermalogica’s exfoliant! Dermalogica India believes that taking care of oneself is the highest form of self-love and what better way to indulge in self-love than having a skin care routine.
The quirky and unconventional campaign is designed to encourage consumers to keep themselves first and to take care of their skin and live their best lives in their healthiest skin.
The campaign is live on the Dermalogica India Instagram page.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
