MAM
DeOleo brings Vizeum on board as media partner
MUMBAI: DeOleo, the maker of Figaro olive oil brand, has awarded its media duties to Aegis‘ Vizeum India.
Vizeum‘s responsibility will be to strategise the media plan in a way that the relevant consumers are exposed to the communication in an impactful manner.
DeOleo marketing director – emerging consumer markets Jeroen Floris said, “We have a relationship with Vizeum in some of the world markets. Vizeum India has its own established credentials as well for us to entrust them with our marketing resources. We look forward to working with Vizeum to take our existing brands to greater heights as well as launch newer ones as appropriate.”
Vizeum managing director – Indian subcontinent S Yesudas said, “We are delighted with the news of DeOleo expanding the relationship horizons with Vizeum. This business will be handled out of our Mumbai office.”
The agency announced on 11 September that it has won the media business for C.R.I. Pumps, a new entrant in the Coimbatore market making the DeOleo win its second triumph in the week.
DeOelo is a global food company, headquartered at Madrid in Spain with brands like Carbonell (olive oil and table olives). In India, the company is present through its olive oil brand Figaro.
MAM
Raymond Lifestyle unveils ‘Homecoming’ in ‘The Complete Man’ series
New ad film celebrates modern fatherhood with emotional presence, rolls out on OTT, cinemas and OOH.
MUMBAI: Raymond just reminded every dad that the real suit of armour isn’t wool, it’s choosing family over the next email ping. Raymond Lifestyle has launched the latest chapter in its iconic “The Complete Man” campaign with a heartfelt ad film titled “Homecoming”, spotlighting the shift from the always-busy provider to an emotionally present, empathetic father. The creative, conceptualised by Omnicom, captures a man returning home after a long day, still tethered to work, but making one decisive choice: he disconnects, steps away from his phone, and dives wholeheartedly into his children’s game spreading warmth and cheer that money can’t buy.
The film gently reframes modern masculinity, showing that true completeness lies not just in professional success but in knowing when to pause and for whom. It taps into the quiet luxury of time in an era of endless notifications and shrinking attention spans.
The campaign debuts during the final 10 matches of the T20 World Cup on JioHotstar, capturing peak national viewership, before transitioning to a massive theatrical rollout across 1,300 plus cinema screens nationwide. The push is timed with anticipated blockbuster releases Toxic (19 March) and Dhurandhar 2 (8 March), supported by high-frequency digital CTV ads and close to 100 outdoor sites for sustained visibility.
Raymond Lifestyle Ltd, CEO Satyaki Ghosh said, “In India, the notion of being a man is undergoing a profound shift and ‘The Complete Man’ campaigns have always held a mirror to the changing norms within society. Our latest ad film is an ode to simple gestures that showcase the affectionate dimension of his personality.”
Omnicom president & managing partner for growth & strategy Saad Khan added, “The Complete Man has always evolved with the world, yet at the core he has held the same fundamental principle that success is built on empathy, compassion and taking care of family. This campaign is the next step in redefining what it means to be complete in today’s time.”
In a world racing against notifications, Raymond’s latest creative quietly asks, when the day ends, who really wins the inbox or the people waiting at home? With warmth, humour and emotional precision, “Homecoming” answers that question in a way that lingers long after the credits roll.
