MAM
dentsu X India once again wins the ‘most dominant agency’ title
MUMBAI: RECMA, the independent research firm that evaluates media agencies, has acknowledged dentsu X as the most ‘dominant agency’ of India.
The diagnostic report released on 2 December 2020 audited the performances and competences of 17 agencies based on 18 criteria. dentsu X has secured the top position and won the much-coveted title for the second time in a row.
The in-depth report captures competitive pitches, agency momentum, resources and the client profile of each agency.
dentsu X India chief executive officer Divya Karani said, “It is a glorious recognition of the remarkable work that we have put in towards our ‘experience beyond exposure’ thinking and deep client partnerships that affect business outcomes. We are a team that sets itself tall goals and then does all it takes to achieve them.”
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
