Ad Campaigns
Dentsu Webchutney launches #EveryoneOnFlipkart ad campaign
MUMBAI: Flipkart’s latest series of films bring out human stories from different walks of life, generations, and cultures to highlight the simple ways in which Flipkart has become the common thread connecting the nation and its aspirations. Conceptualized by Dentsu Webchutney, this campaign aims to influence people who’ve been resisting shopping online. It seeds the fact that everyone you love, trusts Flipkart, so you should too.
The first film, Rastogiji On Flipkart, is the story of the ‘gyaani’ of every group guilt tripping his friend for cheating on their neighborhood shopkeeper Rastogiji, by shopping on Flipkart leading to an unexpected and heart touching twist in the end. The other three videos are equally real and are truly inspired by real life characters. From the story of your favorite “know-it-all” Mausi, to that friendly smart-alec watchman to the true-blue Mumbai cop, these films bring out the charm of what makes India, India.
Speaking about the campaign, Flipkart marketing VP Shoumyan Biswas says, “At Flipkart, as the market leader, we believe that driving market development and accelerating adoption across different consumer segments is one of our key focus areas. Born from that belief, #EveryoneOnFlipkart digital campaign brings to us a series of short films that have been inspired from different walks of life, generations and cultures. Using simple and yet powerful, everyday slice of life narratives, these films show how Flipkart has become the common thread connecting the nation and its aspirations. And how it has earned the trust of every Indian and become an integral part of our everyday lives. These films therefore are a tribute to every Flipkart shopper across the country, an invitation to everyone else to start their online shopping journey with usand a reflection of our commitment towards organizing and democratizing retail in India.”
The campaign, slated to run for a couple of weeks, will also have a series of contests to engage audiences. Dentsu Webchutney ACD PG Aditya says, “The idea was to create great content that ‘happens to be an ad.
The fact that Flipkart has been a brand led by human stories only made that easier. As an agency, we’re extremely proud of these films. And to think they were produced as a digital-first effort only furthers my belief that this unsaid ‘caste-system’ of platforms that’s there in advertising is rapidly breaking loose.”
What is truly unbelievable is that these films were shot in a stringent two-day schedule. Gajraj Rao, director, (Code Red Films) who is extremely choosy about the projects he takes on, says, “It takes time to tell a compelling story; the fact that I wasn’t restricted by a fixed duration was what excited me to take this up.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
