Ad Campaigns
Dentsu Webchutney, Filpkart launch unique campaign with Instagram emoji slider feature
MUMBAI: Dentsu Webchutney, the multinational media and marketing communication company, has today launched a unique campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A-SlideShot on Filpkart.
The emoji slider sticker on Stories, is another fun place where your friends can interact with each other. The emoji slider lets you ask more questions and adds a layer of emotional context when you want to find out how your friends feel about something. But can a simple emoji slider be used for something even bigger?
Flipkart senior director, marketing Kartikeya Bhandari, , said, “At Flipkart, we keep innovation & creativity at the core of all our marketing interventions. The ‘SlideShot’ game for Honor 7A is a use case of our efforts to constantly create engaging content for our customers while driving home the core proposition of the campaign & the product.”
Webchutney executive creator director PG Aditiya, , said, “We at Dentsu Webchutney absolutely love Instagram – it’s such a simple and dynamic platform which gives you so much creative liberty to play with. The ‘SlideShot’ game we created is a great example of how you can creatively gamify features within Instagram. We just can’t wait for their next feature.”
Conceptualized by Dentsu Webchutney, Bengaluru, it cleverly gamifies the emoji slider feature to highlight the phone’s features. A set of 3 games have been posted on their Instagram story where users must be at their dexterous best, to slide the emoji and quickly take a screenshot when it’s in the right box. Users have to DM the screenshot to Flipkart to win gift vouchers worth 10k. Sounds simple, right? Well, it’s a daunting task that’s easier said than done.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
